Hank & Henry is launching their NEW Lip Aesthetic Liquid Lipsticks on Friday, 10.19! These beauties were available for pre-sale but now…

  Birthday Celebrations! Lime Crime is launching their 10th Birthday Collection on Tuesday, 10.16! Wow, it’s crazy that Lime Crime is 10 years old! This…

  Huda Beauty is launching her NEW Overachiever Concealers on Tuesday, 10.09! This concealer launch will feature 20 high-coverage shades with a great range…

  So much new Natasha Denona lately! Bye money! Now she’s launched her NEW Gold Palette today, Tuesday, 10.02! The palette features 15…

  Hold on to your wallets! Hourglass Cosmetics is launching a NEW Ambient Edit Face Palette on Wednesday, 10.03! This new palette is…

  So many minis! Natasha Denona is launching their NEW Mini Star Eyeshadow Palette on Tuesday, 9.25! Natasha Denona has been on a mini…

   Persona Cosmetics, is launching something super interesting! They’re dropping their Color Theory Eye Kit on Tuesday, 10.02! These adorable little Eye Kits come in…

  Jouer Cosmetics is launching their NEW line of Liquid Concealers on Tuesday, 10.02! We likely could have predicted this launch was coming! After the…

  Another brand jumps on the Disney collab bandwagon! Colourpop is launching their Disney Collab Collection on Friday, 9.28!  This is truly…

  We sure have been seeing a ton of repeat collabs, and there are many more coming in the future….