We’ve been looking forward to this! ELF Cosmetics is launching their NEW Opposites Attract Eyeshadow Palette today, Wednesday, 9.05! It’s been a little while since…

e.l.f Cosmetics launched a new version in they Mad for Matte collection called Jewel Pop today, 12.05! We were so so in love…

e.l.f. Cosmetics is hitting us with another awesome NEW collab (check out the last one with Heart Defensor!) This time…

  What a sweet, sweet release! e.l.f Cosmetics (one of our FAVE brands) is launching a new collab with the beautiful…

♡  HAPPY SUNDAY!  ♡   We are starting off the laziest day of the week by bringing you a NEW…

Sometimes we don’t get any lead time on new releases, we just get totally surprised! And, honestly, we sometimes LOVE…

We cannot keep calm rn because e.l.f. Cosmetics is releasing a new Mad For Matte Eyeshadow Palette in the shade Holy Smokes TOMORROW, Tuesday, 8.08! This…

e.l.f. Cosmetics don’t seem to believe in pre-announcing most of their releases… which is kind of exciting! Any day they…

Psssttt, we’ve got a secret! But we’re telling you anyway – e.l.f. Cosmetics released two NEW Aqua Beauty Cushion Eyeshadow palettes today!…

  e.l.f. Cosmetics is not one for big announcements or built-up anticipation – they’re all about SURPRISES & today, we got…