FIRST IMPRESSION ♡ NEW e.l.f. Holy Smokes Mad for Matte Eyeshadow Palette

♡  HAPPY SUNDAY!  ♡   We are starting off the laziest day of the week by bringing you a NEW VIDEO to watch in your pj’s! We recently posted about the 3rd installment of the e.l.f. Mad for Matte Eyeshadow Palette series in Holy SmokesWe snatched it up the day it launched & knew we HAD to show you guys as soon as we got it! In this video, I show you swatches of every shade on my arm PLUS, I try them out on my eyes to put them to the real test. Do you LOVE e.l.f. as much as we do?! If so, you’ve gotta check out the video to see if this is the palette for you! Once you watch, let us know what you think – we LOVE your feedback! If you’d like to subscribed to our channel to keep connected with the FOMO fam, we would really love & appreciate it so much.


elf: New Shimmer Highlighting Powders & Beautifully Precise Tapered Highlighting Brush

elf New Shimmer Highlighting Powders Topaz Glow & Pearl Glow.png

Sometimes we don’t get any lead time on new releases, we just get totally surprised! And, honestly, we sometimes LOVE that! elf Cosmetics is the leader in unannounced launches – we have come to accept & kind of admire that! But today, we were THRILLED to see that they released two new shades of their Shimmer Highlighting Powders! The new shades are Topaz Glow & Pearl Glow which each retail for just $6! What a freaking STEAL! They also dropped their Beautifully Precise Tapered Highlighting Brush to go along with the new powders! This one retails for $8.


Topaz Glow is a warm, coppery peach tone while Pearl Glow is that literally PERFECT pinky, frosty champagne tone that flatters everyone! The microfine shimmer particles on these blur texture that most highlighters actually draw attention to in order to create the perfect, soft-focus effect (plus the lovely NEW Tapered Highlighting Brush is sure to apply these lightly – yet effectively – in just the right areas of your cheekbones for that flawless finish and poppin’ glow. The shape & density are ideal for highlight application). These come in that super sleek packaging that we know & LOVE elf for – they even have mirrors in the lid! Our fav little perk! This line also includes 3 existing shades in various tones of bronze that are also freaking stunning! No matter which one you choose, you’re seriously sure to make a perfect choice.


elf: MadForMatte Holy Smokes Palette

elf MadForMatte Holy Smokes Palette.png

We cannot keep calm rn because e.l.f. Cosmetics is releasing a new Mad For Matte Eyeshadow Palette in the shade Holy Smokes TOMORROW, Tuesday, 8.08! This is the third installment in the Mad For Matte collection & just like her sisters,  the palette will retail $10. If you have either of the previous releases (the initial Mad for Matte and the sequel, Mad for Matte 2), then you know exactly why we are freaking out. These are the quintessential matte palettes from the drugstore. If you didn’t know, now you know.

elf MadForMatte Holy Smokes Palette Swatches

This, per it’s namesake, is clearly the deeper, more smokier sibling. The first Mad for Matte palette was mostly lighter and neutral while the second had a few pops of color & improved variety. This one is another level, though. The deep browns and teals/blues are seriously STUNNING! Do you see that super light grayish silver?! And a deep matte black is like, a true blessing. This is indeed a unique assortment of shades, too, am I right?! Having tried this formula numerous times, I can honestly say that it is just as pigmented and creamy as it looks! I mean, those swatches, though!

The packaging is just also just PERFECT! It’s suuuuuuuuper compact (like you could fit it in the back pocket of your jeans), but has a huge, quality mirror. If that doesn’t scream TAKE ME WITH YOU FOR TRAVEL, I’m not sure what does. Plus, 10 incredible matte shades for $10?! We should be used to e.l.f.’s incredible value by now, but we’ll never cease to be shocked by the bang for our buck. And we know SO MANY of you are matte shadow lovers so you kind of need this in your world. I’ll be first in line to grab this tomorrow, are you coming with?!


elf MadForMatte Holy Smokes Palette 2.png

e.l.f: Waterproof Liquid Eyeliner

elf Waterproof Liquid Eyeliner

e.l.f. Cosmetics don’t seem to believe in pre-announcing most of their releases… which is kind of exciting! Any day they could be releasing some newness for us! Well today is one of those days! This time it’s their Waterproof Liquid Eyeliner ($4) which was released today without a heads-up. We are so excited by an affordable liquid eyeliner! The tapered end looks great for really drawing on crisp lines. It comes with 0.13 fl. oz. of product which is really great for $4 price tag! Comparatively it will be hard to find a liquid eyeliner with a better value, so if you’re in need of more and you’ve spent all your money during the awesome memorial day sales we had recently, then this could be the perfect option! If you pick up an additional $21 you can get free shipping as well!



e.l.f Cosmetics: Aqua Beauty Cushion Eyeshadow Palettes


Psssttt, we’ve got a secret! But we’re telling you anyway – e.l.f. Cosmetics released two NEW Aqua Beauty Cushion Eyeshadow palettes today! Wanna know why it’s a secret?? On their insta story, e.l.f. said these crazy beautiful babes are launching tomorrow but we checked the website & they’re totally available NOW! So, basically, you get this little perk for being a Makeup FOMO friend 🙂 you’re welcome! Grab one (or both) before the general public starts snatching them up tomorrow!

Both of these palettes are a solid follow up to their recently released Sculpting Silk Eyeshadow palettes but these ones only come in two shade combinations, Cool Mist (on the left) and Island Breeze (on the right). The first palette is all about the cool tones and we know some of you just LOVE that! We’re so into the color combination of blues & teals with mauves & reddish purples! Island Breeze is more on the warm side, featuring incredible peachy, gold and neutral tones. We can totally see the uniqueness in both of these palette and seriously, every shade is SO complimentaty.

The formula of these is what’s going to get you – because they’re part of the Aqua Beauty line, they’ve been formulated with a soft, cushion texture (woah! We’re thinking maybe something like Colourpop Super Shock Shadows, ehh??). Their almost mousse-y (but not) formula allows for a dewy look on the eyes which is literally all of what we need for summer – think of it as feeling & applying as light and blendable as a powder but as easy to use and work into the skin as a cream. Sounds amazing, right?! The only possible downside to each is that ALL shades are either satin or shimmer finishes so you may find yourself reaching for another palette to create your complete look. But hey, in typical e.l.f., fashion, each palette is only $12 so we’re totally not complaining!


e.l.f. Cosmetics: Waterproof Gel Eyeliner

e.l.f. Cosmetics Waterproof Gel Eyeliner.jpg


e.l.f. Cosmetics is not one for big announcements or built-up anticipation – they’re all about SURPRISES & today, we got another one (just like the lotion we posted about  last week)! This time it’s a Waterproof Gel Eyeliner for only $4! Yaaaasssss, $4! And how perfect is the timing!? With this product, we are actually ready for the sun, sweat & sea that is #Summer2017! Now, if he actually does take you swimming on the first date, he’ll know your wings really ARE natural 😉

So far, it only comes in one shade (black) but we’ll assume it will likely eventually be released in a few more shades. This a kohl formula (rather than liquid) which makes it ideal for tight lining or rimming the lower lash line. Plus, the creamy formula is PERFECT for smudging out on the upper or lower portion of the eyes for a super smokey, sultry effect. This is your new summertime staple!


e.l.f. Cosmetics Waterproof Gel Eyeliner 2

e.l.f. Cosmetics: Natural Glow Lotion

e.l.f. Cosmetics Natural Glow Lotion

More surprises, guys! Heck yeahhhhh! e.l.f. Cosmetics dropped their new Natural Glow Lotion yesterday! Weird, cause yesterday we posted about their HUGE new skin care coming June 1st – perhaps this is a little something to hold us over in the meantime?? We’ll take it!

Obv, this is all about luminosity & that underlying glow we alllllllll long for! The formula is super lightweight, of course, so it’s perfect for everyday wear, especially under makeup! It will offer a heaping dose of hydration & instant natural-looking highlight! The secret’s in the micro shimmering pearls that settle in to the skin just right for that healthy skin look AND feel! Plus, with the incredible ingredients in here (Aloe and Vitamin E to soothe and smooth & Grape & Orange antioxidants for skin protection and nourishment) your skin is going to LOVE you for this! And knowing e.l.f., you know this isn’t going to set you back much at all – it’s only $8! Your wallet wins & your skin wins – win, win, win!


e.l.f. Cosmetics Natural Glow Lotion Swatch