e.l.f: Waterproof Liquid Eyeliner

elf Waterproof Liquid Eyeliner

e.l.f. Cosmetics don’t seem to believe in pre-announcing most of their releases… which is kind of exciting! Any day they could be releasing some newness for us! Well today is one of those days! This time it’s their Waterproof Liquid Eyeliner ($4) which was released today without a heads-up. We are so excited by an affordable liquid eyeliner! The tapered end looks great for really drawing on crisp lines. It comes with 0.13 fl. oz. of product which is really great for $4 price tag! Comparatively it will be hard to find a liquid eyeliner with a better value, so if you’re in need of more and you’ve spent all your money during the awesome memorial day sales we had recently, then this could be the perfect option! If you pick up an additional $21 you can get free shipping as well!



e.l.f Cosmetics: Aqua Beauty Cushion Eyeshadow Palettes


Psssttt, we’ve got a secret! But we’re telling you anyway – e.l.f. Cosmetics released two NEW Aqua Beauty Cushion Eyeshadow palettes today! Wanna know why it’s a secret?? On their insta story, e.l.f. said these crazy beautiful babes are launching tomorrow but we checked the website & they’re totally available NOW! So, basically, you get this little perk for being a Makeup FOMO friend 🙂 you’re welcome! Grab one (or both) before the general public starts snatching them up tomorrow!

Both of these palettes are a solid follow up to their recently released Sculpting Silk Eyeshadow palettes but these ones only come in two shade combinations, Cool Mist (on the left) and Island Breeze (on the right). The first palette is all about the cool tones and we know some of you just LOVE that! We’re so into the color combination of blues & teals with mauves & reddish purples! Island Breeze is more on the warm side, featuring incredible peachy, gold and neutral tones. We can totally see the uniqueness in both of these palette and seriously, every shade is SO complimentaty.

The formula of these is what’s going to get you – because they’re part of the Aqua Beauty line, they’ve been formulated with a soft, cushion texture (woah! We’re thinking maybe something like Colourpop Super Shock Shadows, ehh??). Their almost mousse-y (but not) formula allows for a dewy look on the eyes which is literally all of what we need for summer – think of it as feeling & applying as light and blendable as a powder but as easy to use and work into the skin as a cream. Sounds amazing, right?! The only possible downside to each is that ALL shades are either satin or shimmer finishes so you may find yourself reaching for another palette to create your complete look. But hey, in typical e.l.f., fashion, each palette is only $12 so we’re totally not complaining!


e.l.f. Cosmetics: Waterproof Gel Eyeliner

e.l.f. Cosmetics Waterproof Gel Eyeliner.jpg


e.l.f. Cosmetics is not one for big announcements or built-up anticipation – they’re all about SURPRISES & today, we got another one (just like the lotion we posted about  last week)! This time it’s a Waterproof Gel Eyeliner for only $4! Yaaaasssss, $4! And how perfect is the timing!? With this product, we are actually ready for the sun, sweat & sea that is #Summer2017! Now, if he actually does take you swimming on the first date, he’ll know your wings really ARE natural 😉

So far, it only comes in one shade (black) but we’ll assume it will likely eventually be released in a few more shades. This a kohl formula (rather than liquid) which makes it ideal for tight lining or rimming the lower lash line. Plus, the creamy formula is PERFECT for smudging out on the upper or lower portion of the eyes for a super smokey, sultry effect. This is your new summertime staple!


e.l.f. Cosmetics Waterproof Gel Eyeliner 2

e.l.f. Cosmetics: Natural Glow Lotion

e.l.f. Cosmetics Natural Glow Lotion

More surprises, guys! Heck yeahhhhh! e.l.f. Cosmetics dropped their new Natural Glow Lotion yesterday! Weird, cause yesterday we posted about their HUGE new skin care coming June 1st – perhaps this is a little something to hold us over in the meantime?? We’ll take it!

Obv, this is all about luminosity & that underlying glow we alllllllll long for! The formula is super lightweight, of course, so it’s perfect for everyday wear, especially under makeup! It will offer a heaping dose of hydration & instant natural-looking highlight! The secret’s in the micro shimmering pearls that settle in to the skin just right for that healthy skin look AND feel! Plus, with the incredible ingredients in here (Aloe and Vitamin E to soothe and smooth & Grape & Orange antioxidants for skin protection and nourishment) your skin is going to LOVE you for this! And knowing e.l.f., you know this isn’t going to set you back much at all – it’s only $8! Your wallet wins & your skin wins – win, win, win!


e.l.f. Cosmetics Natural Glow Lotion Swatch

e.l.f. Cosmetics: Beauty Shield Collection


This is kind of overwhelming already, we know! But we’ll walk you though it all! e.l.f. Cosmetics is releasing a revolutionary skin care line like we’ve never seen before; the Beauty Shield collection will launch on Thursday, 6.01! This collection is taking the incredible skin care e.l.f. is know & loved for to a whole new level. The whole line is formulated to protect your skin from every harmful pollutant, sun ray & toxin we encounter every single day! This is JUST what we need for summer! The line has a total of 7 new products that have got us covered all the way from priming with skin-loving antioxidants to sun protection with SPF 50! Combine these incredible steps and your skin will have its guard up, fighting off anything that may cause damage, dullness or dryness.


The Beauty Shield Vitamin C Pollution Prevention Serum ($16) is a a smooth, lightweight serum that will provide endless hydration! It includes some of the best antioxidants out there: Vitamin C, Vitamin E, and Pomegranate Extract. When you skin is hydrated, it will naturally appear more even, brighter & plumped! Who doesn’t want that?!


The Beauty Shield SPF 50 Skin Shielding Primer ($12) is your next skin-protecting step: primer. This is another super lightweight formula that will do just what we hope ALL primers would do for us: smooth skin’s texture, blur any pores or fine lines & create a smooth base for our makeup! And, of course, it includes Broad Spectrum UVA/UVB (SPF 50) and some of the same antioxidants as the serum! What a perfect pair!

elf-cosmetics Beauty Shield Massaging Overnight Recovery Cream

The Beauty Shield Massaging Overnight Recovery Cream ($14) is what we all (from oily to dry skinned and everything in between) need to keep our skin happy: deep moisture! This is a gel-cream that packs in all of the nourishing components we can’t go without like Vitamin C, Pomegranate Extract, Argan Oil, and Carrot Seed Oil. Going to be with this crazy cream seeps in to the depths of your skin will allow your skin to recover overnight & fight daily skin damage during the day from the inside out!


The Beauty Shield SPF 50 Skin Shielding Moisturizer ($12) is the daily moisturizer your skin care routine is totally incomplete without! This cream provides a lighter weight feeling than the overnight version does while still providing insane levels of hydration! Your skin is going to seriously glow once you’ve got THIS MUCH MOISITURE. This does have a slight hint of color to it but we’re told that it’s a “universal tint that blends with any skin tone”. This will also include SPF 50 & nourishing ingredients!


OMG, this is the BEST part: the Beauty Shield Daily Defense Makeup Mist ($8) . I must say, as I’ve said before, I am a HUGE setting spray fan – however, e.l.f.’s current setting spray is truly NOT my favorite. It does nothing for me. Nevertheless, I have super high hopes for this one! It feature a nice, fine mist that will refresh your skin and add that final hint of additional hydration. This will be perfect to wrap up your beauty routine with – it feels SO good & helps any powders used settle in to blend seamlessly with your skin.


The Beauty Shield Dual Defense Cleansing Facial Brush ($8) is your affordable “Clarisonic.” But this one is double-sided! One side features super soft bristles interspersed with silicon smooth spikes to invigorate & massage skin for the deepest clean possible! To go along with the brush is the Beauty Shield Recharging Magnetic Mask ($24) – sounds crazy, we know. The iron-based formula is created using literally magnetic properties that will, as magnets do, attracted & attached to any dirt or impurities in and on your skin to lift them away leaving you smaller looking poor & revitalized, smooth skin! This also features those same skin-loving ingredients like Carrot Seed Oil, Sunflower Seed Oil, Vitamin C, Vitamin E and Argan Oil.


Clearly, these products made for each other – one only supplements the others incredible skin-protecting powers! Even if you don’t select all 7 items to purchase, your skin will love you for just trying one! Let us know what you chose – your skin will thank you later.


e.l.f. Cosmetics: Sculpting Silk Eyeshadow Palette

e.l.f. Cosmetics Sculpting Silk Eyeshadow Berry Please.jpg

e.l.f. Cosmetics had a SURPRISE release today! We just love surprises… especially makeup surprises! Eeeep! They released five shades in their NEW Sculpting Silk Eyeshadow Palette! The eyeshadow trio comes in the shades Berry Please, Brown Beautie, Rosé All Day, Smoke Showstopper, and Fierce Blue. Each trio comes with a combination of matte & shimmer shades to give you the perfect set of shades to achieve a stunning look!

Berry Please (above) is one of the boldest and, in my opinion, most gorgeous! That creamy, matte nude peach will be an incredible, smooth transition upon which to blend that deep espresso shade right into the crease – pop that iridescent shimmery pink all over the lid and you have a look to kill! Fierce Blue also features some stand-out, unique shades that you may not have in your collection yet! The other 3 trios are much more natural & neutral – perfect for everyday wear! And get load of this – in true e.l.f. fashion,  these palettes are only $4 each!! OMG! Thats less than $1.50 per eyeshadow! We all know & trust e.l.f.’s quality – we especially know & LOVE their prices. That combination CANNOT be beat! Grab yours NOW!


E.l.f.: Massaging Eye Wand

E.l.f.: Massaging Eye WandJUST IN: E.l.f dropped a brand new beauty tool today without warning! Check out this revolutionary Massaging Eye Wand!! It’s a super slim, handheld device that is perfect for smoothing & moisturizing the sensitive skin around your eyes! It totally enhances the benefits of any eye creams or products you use in that area – it does this by gently vibrating and slightly heating up which helps your skin drink up the product even better! How perfect does that sound?! This will totally help your makeup apply more smoothly & flawlessly! It retails for $25 which may seem high for a product from e.l.f., but similar products from Kat Burki & Clarisonic that range from $65 – $195. We all know & love e.l.f. for constantly releasing affordable versions of higher end versions! We’ve gotta shout them out for rolling out with this newest one, too!

You can grab it now! Plus, grab your FREE 4 Piece Spring Bundle gift along with it – just use code PINK @ checkout!


E.l.f.: Massaging Eye Wand