ATTENTION: New FOMO Brand! It’a our first time writing about Trixie Cosmetics! They are launching their new Stacy Lipstick & Pony Up Loose Glitter on Friday, 5.24! The brand is created by Trixie Mattel and for this launch they are releasing their pink Stacy Matte Lipstick and Pony Up Unicorn Confetti Glitter!
I know the whole aesthetic of this branding has got y’all freaking out just a much as I am – is this not all of your childhood dreams manifested?! That Barbie font is SO nostalgic for me I literally can’t even (can I get a show of hands for my 90’s babies?!) Clearly this whole cosmetics brand is centered on retro style packaging and products – and we are SO here for it. I truly think that approach to a brand (having a theme, that is) is something that can truly help a company stand out in a flooded market. For example, Beauty Bakerie made a name for themselves with their food themed, Besame stands out for their olden-times style of classic makeup & even Juvia’s Place made themselves known by focusing solely on African names, packaging design and color stories. All of these brands (and a few others) chose a theme and ran with it and became truly successful! Could this be the next brand in that line?! Let’s wait and see!