KKW Beauty is launching their Mrs West Collection on Friday, 5.24! The collection was inspired by Kim’s look on her wedding day – what a great theme! The collection includes: the Mrs. West Eyeshadow Palette ($30), the Love Creme Lipstick ($18), Love Lip Liner ($12), Soulmate Gloss ($18), Forever Highlighter ($20), Flower Wall Blush ($18), Lip Bundle ($42) which includes Love Crème Lipstick, Love Lip Liner & Soulmate Gloss.

We just LOVE the idea of this whole collection – a bridal theme is just what we need! I know for my wedding, it took quite some time to decide what I thought would be that perfect bridal color scheme. And this upcoming September, I’m doing my best friend and all of her sister’s makeup for her wedding, too! So, of course, I have wedding makeup on the brain but it doesn’t seem that many makeup brands do – or at least, they don’t say so. I think it would be genius for more brands to not only launch but market certain products as being strategically bridal-geared. It would help give so many brides that are struggling for inspiration the direction they need AND would likely drive a ton of sales for the brand, too! Just a thought. But I’ll be honest – I’m more in love with the concept of this collection than the collection itself. There’s just something about KKW products that rarely knock my socks off, ya know? I do love the color story of the eyeshadow palette; it is truly bridal! It’s soft and simple. But I know for me, personally, six shades is not enough. I think we could have used maybe 8 or even 10 pans in there. I’m also not a big fan of peachy nudes. I’m more into the cooler toned pink nudes (that is what I based my bridal look around) so this doesn’t fit my personal taste either. Does it fit yours??