Complexion is the name of the game! PUR Cosmetics is launching their 4-in-1 Love Your Selfie Foundation & Concealer on Friday, 4.19! This is a massive massive launch because there will be a total of 100 shades! The four-in-one is a reference to the fact that this is a foundation, concealer, skin-care and… well, I’m actually not sure what the fourth item is. But you can get each of the 100 shades for $36 a pop.
So correct me if I’m wrong but I feel like this has got to officially take the cake for the biggest shade range ever, right?? I know Fenty and many other brands have started taking extended shade ranges very seriously but I don’t think anyone has gone this HAM before. But can we get a round of applause?! This is truly incredible! They are not only marketing them by shade but undertone, too, which I feel like is so SO important, especially when ordering online which, let’s admit, we do more often than not. But at the same time, I have this weird relationship with Pur – on the one hand, we totally love their stuff but on the other, they’ve almost gotten a little cheap to us, in a way, because we get so much of their stuff for basically free nearly every.single.month in Boxycharm. I just seem to have a ton of their stuff but I have never actually purchased any of it… However, this might change that, hmm? However, almost $40 is a little (aka ALOT) more than I typically spend on foundation so we may need to wait until we get some reviews in first.