Its not often that we cover new eyeliners! Benefit Cosmetics is launching their NEW Roller Liner on Friday, 1.04! This liquid eyeliner is the newest addition to Benefits Roller Lash Collection. It comes with a precision felt tip and has what looks to be a really nice matte finish and is said to last a full 24 hours. It will be available in brown and black for $22.
Is it just me or do brands not really come out with new liners very often? I guess there’s really only so many different ways to do a freaking liquid liner though, am I right?? Which is kind of why we just don’t get very excited about them in general… To me, an eyeliner is an eyeliner is an eyeliner, ya know? I mean, how different can this liquid black line be than a liquid black line from any other pen? Sure, maybe it’s more matte or more black, possibly? But does that justify the $22 price tag?? Especially when these types of products typically dry out after a fairly short time and need to be replaced anyway? We think not.