Huda Beauty is launching her NEW Overachiever Concealers on Tuesday, 10.09! This concealer launch will feature 20 high-coverage shades with a great range from the fair toned Whipped Cream to the rich Chocolate Chip! These will be $30 each and the launch will also feature a $25 brush and a blender! The formula seems to be jam packed with all kinds of goodies like persian silk tree, jericho rose extract, green tea & caffeine, which Lord knows we already consume a ton of a caffeine, so why not put it in our concealer too!
Okay so my first comment has nothing to do, really, with the product in particular, but with the shade names. I vividly recall Huda getting a TON of backlash on their Easy Bake Powder release & shade names because they kind of definitely ripped out Beauty Bakerie and their whole brand theme. I totally felt that way, too! It’s just not really Huda’s style or theme or anything to launch a product along those lines. It just seemed out of place and random and like a rip off of another brand. And so now, here we have these new concealers and the name is Overachiever so nothing wrong with that. But look at the actual shade names… Whipped Cream, Nougat, Peanut Butter, Marshmallow, Cookie Dough, Salted Caramel, Granola… They’re at it again! With all the sweets/baking names, they’re doing the exact same thing! The names just seem, once again, random and super unrelated to the theme/name of the product & the brand.
I’m low-key wondering if perhaps they originally named this concealer something else other than Overachiever that maybe went along with the baking thing a little more (like Easy Bake) and would have made sense with the shade names? But perhaps they changed the product name after the backlash over the powder but didn’t want to change the shade names?? I’m not sure. Either way, it just seems a little weird. The product itself, on the other hand, does look pretty intriguing. The packaging is so sleek and simple and the swatches look super creamy and pigmented! Plus, with all those luxurious ingredients, this might be a winner of a concealer, even if everything else about it doesn’t make much sense.