Colourpop is launching their NEW innovative Jelly Much Eyeshadows on Thursday, 8.16! This is the first Jelly eyeshadow that we’ve every heard of! Colourpop will be launching 8 super vibrant shades at $8 each! The shades will be Bungalow, Half Moon, Once & Floral, Short Circuit, Foxes, Origami, Ventura & We Jammin’. These look so fun as they are so bright and metallic, clearly packing a ton of pigmentation! The consistency looks like it’ll be so much fun to use, too!
How freakin’ cool are these?! And the shades they chose to launch them in – AHHH! We love it! And while these are suuuuuper new and cool and innovative and unique, they aren’t truly the first product like this that we’ve ever seen. Remember the Jelly Beam Highlighter by Farsali? These look to be a similar concept as that but these are intended for the eyes, rather than the face, as the Farsali one was. But while I was thinking that, I totally realized that these would also work so well doubled as face highlights, too! Especially the We Jammin’ shade! ISn’t it trippy how the swatches look basically just like powder shadow swatches?!
I think in the end, these will probably come off very similar as a super pigmented cream or powder eyeshadow does but they will just feel a bit different upon application. But that’s got me wondering – how easy are these going to be to use? Will they be tricky to keep in place? Will the texture cause they to slide around or apply unevenly/patchy? Will their cream formula cause them to crease? Do they need to be set with a powder to avoid that and keep them in place? SO MANY QUESTIONS! One thing we do know, though, is that we LOVE the shade selection! Half Moon, Bungalow & We Jammin’ are the clear winners in my book. Which are you eyeing??