We are so excited – IT Cosmetics is launching NEW shades of their Bye Bye Under Eye Concealer on Sunday, 8.19! The super popular concealer is now being expanded to include a full 48 shades ($26 each)! Wow! We are definitely loving the push for being more inclusive with the shade range by so many brands. Everyone should be able to have access to a full coverage anti-aging waterproof concealer. These are definitely known for being super pigmented and providing long-lasting full coverage. These babies will be available exclusively at Ulta on the 19th and in stores on the 26th.
If you haven’t tried this concealer before, now might be your perfect chance! There is bound to be a nearly spot on shade for EVERYONE now! I mean, just look at these swatches! There are so many freaking shades! Keep in mind, however, there are pros and cons to this concealer; YES, its super full coverage and apparently has anti-aging benefits to it. We LOVE that! But many who have tried it have trouble making it work due to have thick and a bit heavy it can appear, especially under the eyes. Sometimes thicker, more full-coverage formulas can sometimes appear a bit dry and cakey depending on your skin type and the application method. I would suggest going into your closest Sephora or Ulta and testing out the formula in person before committing to it.