One of our favorite brands EVER, Persona Cosmetics, is launching their first liquid lipsticks, their Matte Season Collection, on Tuesday, 7.24! They are launching three soft matte shades for $16 each in OG (warm nude), Holy Grail (deep red) & Flamingo (light pink). The formula is infused with Avocado Oil & Shea Butter plus lots of goodies such as Vitamin A & E, with the aim being to provide super comfort and a velvety matte finish.
We knowwwww this is so menial but right off the bat, we love the unicarton for these! They are so simple but still so sleek! The fact that the font and bottom lining of the box match the shade is just one little extra detail that we love and appreciate! The shade selection is also just simply perfect. Persona didn’t try to go ham on their first launch of their first lippie – no, no. We love that they kept is short and sweet, so to say, but just selecting 3 shades, each one with mass appeal. Every lip junkie has a favorite; are you a nude-type girl or guy? Do you prefer a bit more of a pink? Or is red your go-to? We could each fall into one of these categories, I bet! So, fittingly, this collection includes at least one shade for everyone! Plus, the velvet matte finish of this is a bit less scary than a fully matte lip! Velvety mattes are going to be just a bit softer and not quite as drying or uncomfortable. They also flatter the lips more since they typically are less likely to settle into little lip wrinkles! We cannot wait to get our hands on these!