Stepping into the world of makeup itself is Beauty Blender!! They are launching their NEW Bounce Liquid Whip Foundation on Tuesday, 7.24! This is the first foundation release by Beauty Blender and it seems specifically built to fit their iconic blending sponges! There will be 32 shades available on their website or at Sephora. The formula is made for 24 hour long wear and has a Velveteen Matte Finish with full coverage (wooohooo!) while being Vegan/Cruelty/Paraben/Phthalates/Sulfates free!
We can’t even deny the the packaging of this foundation is soooooo unique! Of course, it’s very fitting for the Beauty Blender brand. I’m so intrigued by the full coverage claim – since this is obv intended to be used with the Beauty Blender sponge, I wonder how truly full coverage it can be. For me, it’s tricky to get true full coverage out of any product with a sponge simply because sponge inherently absorb a bit of product and, therefore, often sheer them out. Perhaps this one will be different, though, since it’s being created by the sponge brand itself? I can honestly say I am a bit surprised that Beauty Blender decided to move on from just making makeup tools to making actual makeup itself! I really thought they were set on staying in their lane and sticking with what they know – doesn’t it seem like every brand and every celebrity is now just producing makeup?? I mean, I think there’s room for everyone in the marketplace but this one came as a bit of a surprise! Nevertheless, we’re super excited to see how this baby works!