Alexa Persico: Brighten Me Baby

Alexa Persico: Brighten Me Baby

 

Another brand NEW FOMO brand coming at you! Alexa Persico Cosmetics is launching her NEW Brighten Me Baby Palette on Thursday, 6.14! This highlighter palette has been two years in the making and now it’s finally launching! Three high definition powders ($38), that look like they really brighten and give such a pretty glow! The shades are Golden Ticket, Work it Girl, & Bronze Goddess.

 

 

We realllyyyyyyy hate to hate on Indie brands because we love the small-business hustle but in this case, we just have a few thoughts. Firstly, this just looks so dang cheap. Like, this looks like something you would stumble upon in the Dollar Tree or kids makeup section of Wal-Mart, honestly. The packaging is so plain… It just looks so generic and as though there was barely any time or effort put into it at all. I feel the same about the product itself – we have seen probably like, 35 other palettes on the market with a golden white, a rose gold and a bronze highlight shade. I don’t think the market needs this and I’m not sure that consumers really do, either. I really wonder what happened that took 2 years – it couldn’t have been packaging design and it couldn’t have been coming up with the concept since both are so generic and played out. We are sorry to say it but to charge almost $40 for something like this seems absolutely absurd.