This is certainly NOT a new brand, but it’s the first time we have written posted about Givenchy! The brand is launching their Le Rouge Liquide on Tuesday, 5.01! You may have missed the earlier pre-sale, but that’s okay! These beauties will be available at Sephora for $37 each. There will be a total of 14 shades including soooo many beauuutiful deep reds and wearable pinky nudes! The applicator is really cool, too! It has a foam applicator that’s designed to deliver juuuuust the right amount of color; as you slowly turn it, the product will come out!
We are totally into how innovative this product is! It looks like a regular bullet lipstick from the outside but the formula is more like a liquid lipstick! But it almost applies like a gloss with the foam applicator… CRAZYYYY! Givenchy is coming at us with the totally unique, new concepts. That is something the makeup world desperately needs, am I right?? But as much as we love the innovative concept, we aren’t sure exactly how it’s supposed to work… I feel like, especially with the really bold reds and deep plums, that the liquidy formula may end up getting kind of everywhere, especially considering you don’t have a wand or anything precise to keep it in place… know what I mean?? It just squeezes into the foam and seems like it may kind of get out of control during application…. Maybe it’s just me but these deep shades make me suuuuuuper nervous! I fee like I would need all of the control I can get during the application process and this may be more difficult than I’m qualified for. Plus, for almost $40, I’m not sure I’m willing to take the risk. But hats off for the unique idea!