Their packaging gets us every time! The Balm is launching their Plump Your Pucker Lip Gloss today, 4.24! Eight shades have been launched for $14 each in the shades Overstate, Amplify, Dramatize, Exaggerate, Extravagant, Elaborate, Magnify & Enhance. These new lip glosses give your lips an instant boost with amazing pigmentation! The formula is lightweight & really comfortable, while being packed with marine collagen which is super good for your lips.

I’ve said it before and I’ll say it again – I just LOVE that gloss has made a come back! Especially these super pigmented glosses! They are so versatile which makes them so lovable! We love that these can be layered over a lipstick or liquid lipstick to add a gorgeous sheen OR can be worn on their own for a more subtle but still glossy glow and a wash of color. The range includes shade that good deep and vampy, a solid selection of deeper pinks and red, some warm coral shades and, of course, the necessary nude!