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Huda Beauty just keeps it coming! First, their highly anticipated Desert Dusk Palette release just a few weeks ago took YouTube by storm and later this week, we can expect another launch! The NEW Faux Filter Foundation will be available on Friday, 10.13! The foundation is launching with a whopping 30 different shades! (Is this perhaps inspired by Fenty Beauty’s HUGE, UNPRECEDENTED foundation line launch??)  The foundation will be $40 and will also launch with the Complexion Perfection Primer (a silky-smooth formula that visibly reduces the look of imperfections such as fine lines & pores for a smooth, fresh base- $35) and a Buff Blend Foundation Brush (synthetic – $25).

The first ever Huda foundation is a smooth liquid that delivers full coverage with an airbrushed, radiant finish. A full coverage claim always begs to be tested – full coverage can have different definitions when it comes to different skin types. However, if the pigmentation is as serious as the shade range, we’re sure to fall in love. I mean, 30 shades?! Like we said, it’s no Fenty but it’s getting there! If this is a new trend – if most brands are going to flood foundation launches with a barrage of shades – we are NOT mad at it. This should be the new norm.

Huda Beauty Faux Filter Foundation Swatches

Shade range aside, we are looking forward to learning more about how this foundation applies & wears! What we can tell off the bat, though, is that we dig the packaging. The frosted bottle is super deep and the Huda logo down the side is eye-catching, too! The liquid is dispensed by a pump which, I know, SOOOOO many of you will be pleased to hear. Overall, this new line seems to hold serious promise. We can’t wait to see what else Huda will throw at us before the end of the year!

get-it-now

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