This holo packaging has got us SHOOK! We are totally hypnotized by Urban Decay‘s NEWEST launch – their Naked Skin Glow Cushion Foundation – dropping on Thursday, 9.14! But hold up – it comes in only six different shades… meh. We do not get excited over that. It’s a big old red flag that we are all going to be standing around the display in Sephora trying to figure out which shade is right and, when it turns out none, end up having to purchase 2 so that we can mix. But hey, this is only the initial launch! It’s very likely that if it performs well on market, they will develop and release additional shades! The formula is said to have buildable (yet weightless) coverage. In other words, we are thinking its probably light to medium coverage on it’s own but can be layered for added pigmentation which is PERF! At least for me. I love having versatility to layer (or not) my foundation to my ideal level of coverage! Keep in mind, lighter coverage is pretty typical for cushion products across the board so don’t set your sights on a ton of pigmentation. I’m getting tripped up, though, by the claim of a matte-luminous finish… What is a matte luminance?? Are those not literal opposites?? Plus, on top of that confusing description, it’s also apparently hydrating. Matte AND hydrating?! I still don’t get it. But we LOVE the sound of it! If Urban Decay can defy all laws of gravity and physics and nuerologicalastrospace such as they are describing, it’ll be LIT! Which, if it does get lit, you’re good cause the foundation also features SPF 50 (you see what I did there??). And, like we said, this packaging is that beautiful holographic purple that we can’t take out eyes off of! It’s perfectly designed to accommodate refills so we won’t be forced to repurchase the entire product when we run out! What do you think? Are cushion foundations your jam?? If so, be ready for the launch at Sephora on the 14th! What other cushion foundations do you love??