Is it time for Kylie to pack up & go home?! Maybe so because Rhianna is launching her own beauty line – Fenty Beauty – on Friday, 9.08 at 12 am PST/ 3 am EST! They are calling this the new generation of beauty – but we’re still trying to figure out why! There isn’t much known about the line or the products YET so we are ALL in majorrrrr suspense! Everything they’ll be offering at first will drop at once and will be available both on their own website and at Sephora!

Here’s the few did bits of information we have so far: the launch will include the Pro Filt’r Foundation which will dropping in a whopping 40 shades! DANGGGGGGG. That’s bananas, especially for the first launch of the entire brand! Perhaps Riri is trying to make a name for herself right off the bat by being the best with shade ranges?! Some of the shade names we’ve also seen sneak peeks of include Trophy Wife (which might be a suuuuper gold highlight), Mean Honey, Hu$tle Baby, Ginger Binge & Moscow Mule (which is likely a Killawatt Highlighter Duo), Girl Next Door, & Chich Phreak.

Sorry there isn’t much to share YET but once we know more, so will you! How are you feeling about this new brand from Rihanna? I can’t quite decide… I’m sure the products will be pretty, but I’m slightly underwhelmed so far. The packaging of the foundation is incredibly plain. The simple FB in the powder products is boring and unoriginal. I also can’t help but wonder if the Rihanna (& Kim Kardashian West) are both taking inspo from Kylie & using their fame & fortune to do what everyoneeeeeeeeeee else has already done… It seems like easy money, sure, but also appears to be slightly effortless & lacks creativity. But that’s just my initial thought – it could totallyyyyy change! But I really want to hear what you think! Let us know in the comments!