elf: MadForMatte Holy Smokes Palette

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We cannot keep calm rn because e.l.f. Cosmetics is releasing a new Mad For Matte Eyeshadow Palette in the shade Holy Smokes TOMORROW, Tuesday, 8.08! This is the third installment in the Mad For Matte collection & just like her sisters,  the palette will retail $10. If you have either of the previous releases (the initial Mad for Matte and the sequel, Mad for Matte 2), then you know exactly why we are freaking out. These are the quintessential matte palettes from the drugstore. If you didn’t know, now you know.

elf MadForMatte Holy Smokes Palette Swatches

This, per it’s namesake, is clearly the deeper, more smokier sibling. The first Mad for Matte palette was mostly lighter and neutral while the second had a few pops of color & improved variety. This one is another level, though. The deep browns and teals/blues are seriously STUNNING! Do you see that super light grayish silver?! And a deep matte black is like, a true blessing. This is indeed a unique assortment of shades, too, am I right?! Having tried this formula numerous times, I can honestly say that it is just as pigmented and creamy as it looks! I mean, those swatches, though!

The packaging is just also just PERFECT! It’s suuuuuuuuper compact (like you could fit it in the back pocket of your jeans), but has a huge, quality mirror. If that doesn’t scream TAKE ME WITH YOU FOR TRAVEL, I’m not sure what does. Plus, 10 incredible matte shades for $10?! We should be used to e.l.f.’s incredible value by now, but we’ll never cease to be shocked by the bang for our buck. And we know SO MANY of you are matte shadow lovers so you kind of need this in your world. I’ll be first in line to grab this tomorrow, are you coming with?!


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