We are not even joking when we say this is the MOST EXCITING release of 2017! That’s a big statement, right?! We mean it. Anastasia Beverly Hills is releasing this absolutely beautttiifulllllllllll SO STUNNING Subculture Palette TOMORROW, Tuesday, 7.25 on ABH’s website & the on Sephora’s, Dillards’, Macy’s and Ulta’s websites on 8.1 (it’ll begin to show up in stores on 8.15)! It will retail for $42.

We are SHOOK. And we don’t even say “shook” but that’s the only way to describe how we feel. Considering how diehard we are for the Modern Renaissance, it’s fitting we would swoon over it’s new sister. It even rocks the same luxurious (but eventually filthy) velvet outer packaging, but this time in a deep teal! The Subculture palette is almost all matte aside from 2 shimmer shades, leaving us with a total of 11 total matte shades – this is what is going to draw many people to this palette, right?? Personally, I’m a huge fan of   more glistening shades so I wouldn’t mind a ratio that leans slightly more in the shimmer direction, but I’m falling in love with this nonetheless.

The theme here is totally deeper, darker, cooler & a bit sexier, honestly. Though there are a few warm tones and a few pops of brighter, creamy shades, the palette leans cool and dark which is such a nice switch up from alot of the palettes we’ve seen lately! Some people have questioned the color selection but we think it’s unique – the makeup industry is DESPERATE for creativity & fresh, new concepts. THAT IS THIS. You can also look at it almost as if the palette is made up of quads in complementing shades; see below.

Makes perfect sense, right?! Maybe it’s just me, but ABH can do no wrong in our eyes when it comes to eyeshadow palettes. The Modern Renaissance is my HOLY GRAIL to this day – the formula is like no other. I.promise.you. The shadows are suuuuuuper finely milled (which does mean quite a bit of kick up in the pans) but they blend flawlessly and last on the eyes for like, ever. The pigmentation is actually insane yet the colors apply smoothly & consistently so the level of color payoff isn’t daunting. I know you don’t need me to talk this up cause you’re probably already SHOOK too, but I thought I’d wax poetic for a moment in honor of my fav eyeshadow formula and brand. Who else NEEDS this in order to survive life?? Let us know!