Lime Crime: M$LF Velvetines Lip Collection

Lime Crime M$LF Velvetines Collection

WARNING! This may be the most adorable & clever lip bundle packaging ever! I knowwww, we might say that alot but this one REALLY wowed us. Lime Crime is releasing this new SUPER Limited Edition M$LF Velvetines Lip Bundle on Tuesday 4.25! The “M$LF” probably threw you off at first, right?! Us, too! Lime Crime is making a statement this this release; it stands for “Moms I’d Like to Follow” (how cute is that?!) , Lime Crime’s CEO had this to say about the inspiration behind the name:

“Many of our Instagram fans are young moms. I admire these women because they manage to be dedicated mothers and still slay their makeup! This collection celebrates all women and empowers them to be their most confident, bad-ass selves. These are the moms I’d like to follow!”

Lime Crime M$LF Velvetines Collection 2

The bundle comes with four shades M$LF (Rose Nude), Cougar (Grey Taupe), Low Cut (True Terracotta), and Stacey’s Mom (Sugar Plum Mauve). Cougar and M$LF are swatched below. These shades were specifically created to be “go-with-anything” shades – perfect for busy moms on the go! And possibly the best part?! That packing it comes in! We can’t get over it. The set will retail for $56 on Lime Crime‘s website! How many of you are mom’s that are dedicated to your kids AND your makeup?? We would love to know!


All Upcoming Releases & Sales