Sephora is launching a monthly release cycle of new exclusive products with Kat Von D – you read that right: MONTHLY! A new shade is being released for pre-sale on the first Wednesday of every month. The pre-sales are in small quantities, of course. The first one was a liquid lipstick called Sanctuary that sold out just as quickly as you’d expect! But don’t worry, it will return on January 24th.

For the future releases, we will be sure to keep you in the loop so that you’ll to be ready to pull the trigger on these pre-sales before they’re gone! So make sure you hit the subscribe button in the sidebar!

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