YAY!! Another new brand for MakeupFOMO! We always get sooooooo excited when we get to announce a product release from a brand we’ve never written about! Lawless Beauty (a brand started by Annie Lawless) is launching their Woke Up Like This Foundation on Friday, 6.01! The release will feature 20 different foundation shades for $46 each – yikes! That’s a pretty steep price, but the formula is full-coverage and silicon-free. This will also be available at Sephora starting on the 5th.
This may be bad to admit but I hadn’t even heard of this brand before this launch! Oops! But we were sucked in right away just by the name alone – how has no one thought of this yet?? I just love it! But I am definitely not so crazy about the price tag – $46?! For a fairly new, indie brand… we are skeptical, to say the least. But 20 shades is pretty decent for an initial launch, we will admit that. It looks like the shade selection ranges from only fairly light (pale princess don’t seem to be represented though, I think the lightest shade could be wayyyy lighter) to actually quite deep. We do love us a full coverage foundation, though, so we are really looking forward to seeing how this performs! Is it really actuallyyyyyy full coverage?? We need to find out! Are you interested in this bad boy?? If so, click the button below to check it out!