This packaging like, seriously get us every.single.time. Beauty Bakerie is launching their new Eyelash Icing Mascara on Friday, 10.27! I mean, icing is arguably the best part of the entire cake, right?! It’s tops everything off, just like mascara does to your eye look, right?! The formula of BB’s newest addition is waterproof, smudgeproof and volumizing (yasss!) Plus, its suuuuuuuper black pigment provides tons of definition and the wand is perfect for adding length! The wand features traditional bristles in a pointed, hourglass shape for the versatility we all need – it can coat most lashes with the curved center and reach the baby inner & outer lashes with the product-laden tip. Perfect for building up layer upon layer for seriously bold lashes! And again, the packaging! It totally looks exactly like a tub of icing, am I right?! Beauty Bakerie never ceases to amaze us with pure creativity and cutsie touches. Those of us that are suckers for a adorable products cannot resist.