We know most of you LOVE trying new foundation, right?! Right! So, following up on our post about the new Jouer Foundations, we have another lit release for you: peep the NEW L.A. Colors Truly Matte Foundation that launched TODAY, Thursday, 10.19! Shockingly, this is actually the first time we’ve written about this brand (crazy!) but featuring new companies on this site is always super exciting for us! We love giving you guys the scoop! These foundations COME WITH A PUMP (yes, that warranted capital letters) and come in 14 different shades (and yes, we know we keep comparing but obv this is definitely not as much range as Fenty Beauty) but still an excellent start for a brand new line. They are retailing for $6 each.

 

 

Long wearing. Highly pigmented. Matte finish. This is music to our freaking ears! How good does that sound?! We almost need to see it to believe it – do we actually get full coverage AND a pump from a $6 foundation?! Can it be so?? We are so excited to see this in action! In addition to all of those bangin claims, we are also super into the shade range – porcelain appears to be quite fair and mahogany is quite deep. There is totally something here that will work for you! Even if you happen to need to shades to mix, at $6 a pop, your wallet won’t be to upset if you’ve gotta grab two. Who’s ordering today?! Let us know!