Hellooo FOMOfam! You KNOW shopping is what we girls do best so I thought it would be fun to…

  Birthday Celebrations! Lime Crime is launching their 10th Birthday Collection on Tuesday, 10.16! Wow, it’s crazy that Lime Crime is 10 years old! This…

  Huda Beauty is launching her NEW Overachiever Concealers on Tuesday, 10.09! This concealer launch will feature 20 high-coverage shades with a great range…

Hellooo FOMOfam! Welcome to this hot mess of a video haha JK it’s not that serious & we came through…

Hellooooo FOMOfam! OMG I literally love Emily so so much, she is like the OG and one of the first…

  So much new Natasha Denona lately! Bye money! Now she’s launched her NEW Gold Palette today, Tuesday, 10.02! The palette features 15…

  Hold on to your wallets! Hourglass Cosmetics is launching a NEW Ambient Edit Face Palette on Wednesday, 10.03! This new palette is…

  So many minis! Natasha Denona is launching their NEW Mini Star Eyeshadow Palette on Tuesday, 9.25! Natasha Denona has been on a mini…

   Persona Cosmetics, is launching something super interesting! They’re dropping their Color Theory Eye Kit on Tuesday, 10.02! These adorable little Eye Kits come in…

  Jouer Cosmetics is launching their NEW line of Liquid Concealers on Tuesday, 10.02! We likely could have predicted this launch was coming! After the…

  Brace yourself for the second coming of Subculture-style eyeshadow palette-shaming, everyone. I think it’s here. Huda Beauty is launching her…

  We are LOVING (get it?) all of the Valentines Day launches from Anastasia Beverly Hills! On top of their…

  Is it too soon?? Too Faced is launching another chocolate themed palette (check out the White Chocolate Palette we recently…

  Too Faced is not wasting any time this year – they’re already throwing ANOTHER eyeshadow palette at us! TP is launching their…

  Too Faced is releasing an extension of their current Sweet Peach line with a NEW MEGA collection called Peaches & Cream…

  Too Faced launched a hugggeeee collab collection with Raelynn called Life Is a Festival TODAY,  Thursday, 2.15! This will be available at…

  Too Faced is launching their new Diamond Highlighter on Friday 12.8! And we alllllll know, diamonds are a girls best friend……

  We are coming at you with another mini palette! (We just posted about the UD Petite Heat palette yesterday!) Viseart is…