Just look at these heavenly shades! Hourglass Cosmetics is launching their new Ambient Lighting Edit Ghost on Tuesday 9.17!…

  A palette and lippies, is there really a better combo?! Morphe is launching their Natural Born Stunner Set on Tuesday,…

  There’s a first time for everything! Huda Beauty is launching their new Life Liner on Thursday, 9.12! The Life Liner…

  Love me some more Venus! Right? Isn’t that where they say women are from? Anyway, Lime Crime is launching their…

  WOW, sooo many space themed palettes lately! Dominque Cosmetics is launching their Celestial Storm Eyeshadow Palette on Wednesday, 9.04!…

  Part two! Morphe is launching the second part of their collab with Jeffree Star on Tuesday, 9.03! This part…

  Give us alllll the shimmer! Pat McGrath is launching their NEW Midnight Sun Eyeshadow Palette on Friday, 9.06! This gorgeous…

  Collabs collabs collabs! Beauty Bay is launching an eyeshadow palette collab with mmmmitchell on Sunday, 9.01! This beautiful 32 shade…

  Nude lipstick collections are all the rage right now! Well, and like always because when are they not?? Natasha Denona…

  Oh my gosh, get in here! Anastasia Beverly Hills is launching their new Norvina Vol. 1 Eyeshadow Palette on…

  Brace yourself for the second coming of Subculture-style eyeshadow palette-shaming, everyone. I think it’s here. Huda Beauty is launching her…

  We are LOVING (get it?) all of the Valentines Day launches from Anastasia Beverly Hills! On top of their…

  We are FREAKING OUT! Benefit Cosmetics is launching a super cute NEW Blush Bar Palette on Thursday, 3.08! The LIMITED EDITION palette…

  Marc Jacobs is launching their new Shameless Foundation on Friday, 2.09! Marc’s existing foundations are so highly regarded that any new additions to the…

  Kylie Cosmetics is launching a her massive Weather Collection on Wednesday, 2.28! As I’m sure most of you already know, Kylie…

  Is it too soon?? Too Faced is launching another chocolate themed palette (check out the White Chocolate Palette we recently…

  Too Faced is releasing an extension of their current Sweet Peach line with a NEW MEGA collection called Peaches & Cream…

  Too Faced is not wasting any time this year – they’re already throwing ANOTHER eyeshadow palette at us! TP is launching their…