Brand launch! WOOOOO! Tati is finally launching her makeup brand, Tati Beauty on Friday, 10.25! The first product launch…

  Here come all the holiday collections! Physicians Formula is starting us off with their 2019 Holiday Collection  on Tuesday,…

  YEP, another new collab from ABH! Anastasia Beverly Hills is launching their new collab with Carli Bybel on Monday, 10.07! So…

  Tis the season for even more collabs! ELF Cosmetics is launching a cute little collab with Nabela on Sunday,…

  All about the Cherry! Lime Crime is launching four new Wet Cherry Glosses on Tuesday, 10.01! This cute little…

  Woooooahhh, so many wonderful shades! Juvia’s Place is launching their NEW Foundation Sticks on Saturday, 10.05! It’s so exciting seeing…

  Big collab alert! Kylie Cosmetics is doing a collab collection with Balmain launching on Friday, 9.27! The full collection includes…

  Fresh off the press! Colourpop is launching their NEW Pretty Fresh Collection on Thursday, 9.26! The collection includes Hyaluronic Acid…

  Just look at these heavenly shades! Hourglass Cosmetics is launching their new Ambient Lighting Edit Ghost on Tuesday 9.17!…

  A palette and lippies, is there really a better combo?! Morphe is launching their Natural Born Stunner Set on Tuesday,…

  Brace yourself for the second coming of Subculture-style eyeshadow palette-shaming, everyone. I think it’s here. Huda Beauty is launching her…

  We are LOVING (get it?) all of the Valentines Day launches from Anastasia Beverly Hills! On top of their…

  We are FREAKING OUT! Benefit Cosmetics is launching a super cute NEW Blush Bar Palette on Thursday, 3.08! The LIMITED EDITION palette…

  Marc Jacobs is launching their new Shameless Foundation on Friday, 2.09! Marc’s existing foundations are so highly regarded that any new additions to the…

  Kylie Cosmetics is launching a her massive Weather Collection on Wednesday, 2.28! As I’m sure most of you already know, Kylie…

  Is it too soon?? Too Faced is launching another chocolate themed palette (check out the White Chocolate Palette we recently…

  Too Faced is releasing an extension of their current Sweet Peach line with a NEW MEGA collection called Peaches & Cream…

  Too Faced is not wasting any time this year – they’re already throwing ANOTHER eyeshadow palette at us! TP is launching their…